Wednesdays thing becomes the next great social influencer campaign
Hellloooo my fabulous friendZ! September is somehow over and good news is on the horizon. The writers’ strike has ended, funnieZ are back, and I’ve got some tips, tricks and templates for you to finish out the end of your week. Today’s substack includes a fresh-pressed new paid post about influencer marketing — and it features a 12-week timeline template! If you’re looking to add an influencer service to your PR offerings, this issue is def for you.
I’ve already done too much talking. Let’s get into it!
Taylor Swift and Travis Kelce are the romantic item du jour. The starlet caused quite a stir after attending the NFL player’s game this past weekend.
Back to work, bitches. The writer’s strike officially ended just after midnight Wednesday, thanks to a new three-year deal the Writers Guild of America struck with major Hollywood studios.
The Republican presidential debate was last night. It was a bit messy and chaotic and not in an endearing and relatable Alix Earle way. Donald Trump skipped it and the other candidates whined and talked over each other as moderators lost control. As always, the real winners were those who didn’t watch it.
Top 10 Wednesday.App Alternatives: Features, Pricing and Review [Updated 2025] h1
Selecting the right influencer marketing platform is crucial for brands aiming to scale campaigns efficiently while controlling costs. Wednesday.App, an app powered by Upfluence, is known for its AI-driven influencer discovery and streamlined campaign management tailored for small to mid-sized businesses, but some users seek alternatives due to pricing and feature limitations.
Influencer Hero emerges as a top Wednesday.App alternative, providing a comprehensive solution that includes broad influencer coverage, advanced AI-powered outreach, robust analytics, and seamless eCommerce integrations—all wrapped in an intuitive interface with flexible pricing.
With the influencer marketing industry expected to surpass $30 billion by 2025, according to Statista, choosing the right platform is more critical than ever for brands wanting to boost engagement and ROI. This article explores key Wednesday.App competitors, highlighting their strengths, pricing, and user experiences.
Top 10 Wednesday.App Alternatives
- Influencer Hero
- Modash
- Upfluence
- Captive8
- CreatorIQ
- HypeAuditor
- Grin
- Saral
- Oncl
How John Legend’s Loved01 is underlining diversity in its influencer marketing strategy
“One of the things we were looking for in analyzing different platforms was, one, obviously the various capabilities, and then understanding their commitment to diversity within the influencer space,” said Ashley Carter, director of digital at Loved01. “Within the influencer space, there are just so many different facets of what diversity means.”
“It’s a partnership where we’re both coming together intentionally and hoping to advance diversity and empower underrepresented communities,” said Krishna Subramanian, co-founder of Captiv8. He said Loved01 can apply the platform’s “creator identification capabilities,” which include data collection and AI, “to access diverse creators and dive in to improved understand how representative their audience demographics can be.”
Loved01’s previous partnerships with well-known influencers during its launch phase included content with Jackie Aina, Deepika Mutyala, Nico Valders and Patrick Starr, among others. Moving forward, the logo is expanding its focus to include nano- and micro-influencers, said Carter. “One of the things we’re reall
Netflix celebrates everyone’s inner outcast in ‘Wednesday’ Season 2 activations
Wednesday Addams may despise marketing, but Netflix’s brand activations for the upcoming Season 2 premiere of its hit series Wednesday would make even the world’s favorite teenage outcast smirk with approval.
Following years of major marketing campaigns for its IPs, from Squid Game and Duolingo to Stranger Things and Domino’s, the major streaming platform has found its secret sauce for both creating buzzy TV shows and bringing them to life through brand partnerships.
The latest campaign for the show, starring Jenna Ortega in the titular role, builds on the success of Season 1, which became Netflix’s most popular English-language show of all time, spending 20 weeks on the Global Top 10 list. It surpassed 1 billion hours viewed in just three weeks.
"The fun challenge with Wednesday is that the character herself despises marketing. We knew we had to find partners who were brave enough to play along and subvert the whole idea of a traditional ad campaign," Netflix VP of brand and partner marketing Magno Herran shared with Campaign over email. "The result is a set of glob
The Best Marketing Campaigns of 2025
From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best recent marketing campaigns 2025 for good reason. From a sumptuous nod to the early 2000s to a Valentine’s Day flip that breaks the rules of traditional romance, each campaign ventured beyond predictable formulas—reminding us that glamour, humor, and even old-school flair still captivate crowds. Together, these campaigns demonstrate that creativity, authenticity, and a willingness to break molds often define the best marketing campaigns 2025—and will likely inspire the next wave of brand breakthroughs as the year continues. One thing they all have in common, there is a muse effect in almost every campaign, showing how much a face influences people and helps campaigns go viral! Campaigns were selected editorially; sponsorship never influences placement and this shows in the top viral ads 2025.
The Best Marketing Campaigns July 2025
Dove — Why2K? A Purpose Podcast That Extends the Brand’s Mission
Dove doubled down on brand values with “Why2K?”, a July podcast mini-series unpacking 2000s beauty c